Using Social Networking for Market Research
Traditional market research may never go away, nor should it. Traditional market research gives companies invaluable insight to customers and the general public, but with a drawback. Traditional market research never answers why. While knowing what is wrong or right goes a long way to fixing it or supporting it, understanding the why something is wrong or right can make a plan that actually works.
I think you are right. I was just looking at some additional data on the ‘WHY’ part of the problem re: shopping habits.
Zoomerang did a good survey.