clipped from blogs.hbr.org

The 2-Minute Opportunity Checklist for Entrepreneurs

Does your business idea soothe someone’s pain, discomfort, frustration, or dissatisfaction?

Are there lots of those people out there?

Do these people (or companies, or governments) have money to pay for it?

Will they be able to decide quickly to buy your product or service?

Does your idea exploit something about you that is outstanding or unique?

Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)

Is there something about the idea or its implementation, that compels you to really devote yourself to it?

Can you start up without huge gobs of money?

Can you keep your fixed costs low during launch?

Does your idea lend itself to small incremental steps that can inexpensively generate valuable information as well as at least a little cash?