Using Social Networking for Market Research Using social media has another advantage over traditional marketing research: new ideas. While your development department or team may be top notch, they cannot think of everything. By listening to your customer base, you just might find the next hot item. You can create more loyalty with the customers [...]

Using Social Networking for Market Research Traditional market research may never go away, nor should it. Traditional market research gives companies invaluable insight to customers and the general public, but with a drawback. Traditional market research never answers why. While knowing what is wrong or right goes a long way to fixing it or supporting [...]

Using Social Networking for Market Research The internet is out there, and many companies are using websites to advertise, which is a great move since more and more of the population is becoming web savvy. The other part of the internet that every business should be using is social networking. While some may feel that [...]